The newly launched Share No Evil browser extension lets web users block the Christchurch shooter’s name when browsing online using Chrome. The shooter’s name is replaced on pages, such as news sites, with the words, “Share no evil.”
Terrorism feeds on our collective attention and the Share No Evil is a movement will help us each evaluate our role in spreading evil online.
Based on the see-no-evil, speak-no-evil and hear-no-evil monkeys, the idea is a fourth – share-no-evil – monkey joins the ranks. At NZ Compare we applaud the decision of Spark, Vodafone, 2degrees and Skinny to band together and promote this initiative amongst New Zealanders and offer our support in helping to limit the spread of terrorist content.
The extension was created by advertising agency Colenso BBDO with the support of Spark and when asked for comment Spark’s brand lead Sarah Williams told sources that she hopes the message the extension promotes starts a movement.
“It’s to make New Zealand aware we all have the power to share something or not share something.” As well as helping the public realise they can play a role in helping stop the spread of the content part of a terrorist attack, she hopes it also inspires those in the technology sector see they could play a role in stopping the spread of anything similar in the future. She called it a “small step” rather than a “catch-all solution”. Currently, photographs of the accused gunman’s face and mention of the name of the manifesto he shared to the internet are not affected by the extension and are still visible. The replacement of the name will only happen for those who download and install the extension.
Following the shootings, large providers blocked access to sites where the video was being shared and four days after the mosque shooting, the CEOs of Vodafone, Spark and 2degrees sent an open letter to the CEOs of Facebook, Google and Twitter to have a duty of care to users and asked them to “join us at the table and be part of the solution”.
#ShareNoEvil is powered by people, supported by New Zealand businesses, and available for anyone to use.
Join #ShareNoEvil today - visit Share No Evil here.